If you are into the real estate business, social media offers you a wide range of opportunities to promote and grow your business. You can use platforms like Facebook, Twitter, Instagram, LinkedIn, etc to reach your target audience, generate leads and improve your business conversions. However, the first step you need to take is to set up business profile pages with your contact information on these platforms. This can boost your digital marketing efforts.
Important things to keep in mind while determining social media marketing strategies
Any agency involved in social media marketing services Singapore can help you in formulating marketing strategies for your real estate business. However, before you plan your social marketing strategy for your business growth, you need to consider the following aspects for effective results.
Knowing the target audience
Firstly, you need to identify your target audience. Different types of social media platforms are frequented by different types of people. By identifying your target audience, and following their behavioral patterns such as the platforms they mostly use, their preferences or the pages they follow – you can choose the ideal social marketing strategy to draw them towards your business. The better you understand your audience, the better you can utilize this understanding in creating your ads and posts that will help in reaching potential customers and lead to successful business conversions.
Quality of the content
To make the most from your social media marketing for your real estate business, you need to put a lot of importance on the quality of the content. It is strongly advised to use high-resolution images and videos to attract your audience and potential buyers. This will also help in improving engagement and lead to business. In 2020, the resolutions in mobile and desktop devices are expected to develop further, and you will need to optimize the quality of your content accordingly for the users.
Types of content for social media marketing
There is no denying that content plays a key role in social media marketing. Any digital marketing agency can guide you in terms of creating content for social media posts. As a real estate agent, you can use the following types of contents in your business profile pages on social media.
- Property Photos – To encourage your audience into initiating any form of engagement or conversation, first you need to make them interested in your products and services. By uploading and sharing high-quality images of the properties available for sale, you can drive the audience to your site. With features such as an Instagram filter or 360 photos on Facebook, you can get your potential customers interested in them. This will also contribute to generating leads and turn into actual businesses.
- Listings of properties – An effective way of social media marketing is using the latest property photos and captions for your listings. It is recommended to avoid using only a link in your listing, rather use multiple photos, if required to make it more attractive. You should also use your contact information as a form of call- to- action on these listings.
- Testimonials – As far as testimonials are concerned, they serve as one of the highest points of evidence in establishing the trustworthiness of any business. When it comes to real estate, it is one of the biggest financial decisions a buyer or seller takes in their life. That is why it is very important to check the credibility of real estate agents to prevent undergoing a negative experience. You can also share images of your satisfied clients on a closing or a moving-in day.
- Awards and Accolades – By highlighting the awards and accolades your real estate agency received as a result of your services will help in proving and establishing your worth in the market. With the real estate market being a competitive one, such awards and accolades can help you put your business way ahead than your competitors.
- Tips and ideas – You can also share tips and ideas concerning home renovation, maintenance, etc on your social media business pages. While the types of contents mentioned above are related mainly to your business, this type of content can help in improving the number of followers and engagement on your business pages on social media. As one understands the higher the engagement and activities on a business page, the higher will be its social media presence. This will eventually help in spreading brand awareness, connecting to potential customers and finally generate business.
- Industry-related news – Sharing real estate industry news or industry report can help you to establish your role as an active participant in the real estate industry.
How to use Social Media Marketing for Real estate agents
You can consult any agency offering social media marketing for real estate agents for using various social media platforms effectively for your business growth. The following social media platforms can be used effectively for the growth and development of a real estate business.
You can hire any social media marketing agency to promote your real estate business on various platforms. The effective ways in which you can use Facebook as a form of social media marketing for your real estate business are discussed below
(1) Use images in every post – As it is mentioned earlier, to use Facebook for marketing purposes, you need to create a business page on Facebook. Posts with images are likely to receive more engagements. Hence try to use relevant images in your post. It can be images of the properties on sale, or satisfied customers or the awards your business received or any industry-related news.
(2) Use information about the neighborhood – Share information regarding the neighborhood of the property listings. This will help in promoting properties to prospective buyers. If a new complex is being built, you can share information regarding that highlighting the benefits both new as well as existing clients will be receiving from it.
(3) Organize contests – For improving engagement on your business page, you can arrange for contests. This will also help in improving your bond with your clients.
(4) Use Facebook Ads – You can use various formats and features on Facebook Ads to reach your target audience so that it could turn into business conversions. You can also use the Facebook Audience Insights tool to explore demographics, purchase behaviors, interests of your target audience to create a custom audience for your Facebook Ads.
Organizations offering social media marketing for real estate agencies can help you with marketing solutions by using different social media platforms. You can use the following tips for social media marketing using Twitter for your real estate business.
Tweet news – Tweet any form of activities occurring in the neighborhood of your listed properties that creates a good impression in the mind of the potential customer. It can be the establishment of an amusing park or any other form of entertainment or even building a childcare center or school.
Tweet tips – You can also tweet articles and videos that contain useful information and tips for the buyers and sellers such as how to present a property for selling etc.
Use Hashtags – By using Hashtags, you can ensure that your posts are viewed more by your followers.
Improve audience involvement – Arrange contests or ask questions to improve audience engagement and thereby improve their visibility among followers.
Instagram is an ideal platform to promote your business, listings, contact potential buyers, etc. Let’s check how you can effectively use this platform for your real estate business
- Photos of properties – You can share high-resolution images of properties on your Instagram account. It will help in attracting more viewers and thereby improving the chance of reaching the target audience.
- Instagram stories – You can use this feature to update your viewers regarding the properties regularly.
Other Social Media Platforms
You can also use other social media platforms for marketing your real estate business
LinkedIn – After setting up a business page on LinkedIn, remember to provide your contact information, a summary of your business and what sets you apart from your competitors. You can also join local groups and participate in their discussions. You also can stay connected with your clients through this platform.
Blog – Blogs are not only great for SEO by updating them regularly but also to showcase your knowledge in terms of this industry. This will help in improving the organic traffic to your website. You can share the blogs on your other social media business pages.
YouTube – You can create short videos featuring a little bit of your introduction, the listed properties and also the features of the neighborhood of those same properties. You can also indulge your audience by creating video contests.
Thus by following the above-mentioned tips, you can effectively use various social media platforms to promote and grow your real estate business. These tips have highlighted how to grow a business on social media. You can always consult a professional marketing agency regarding the same so that you can take care of other important aspects of your business.
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